Sample report | AppNod

Summary

Pinwheel Reviews came up in 56% of 900 answers and was the first recommendation in 10%. That makes it 4th of 11 apps by share of voice.

Kudos Reviews leads the category with 19% share of voice, 6.8 points ahead. Gemini names Pinwheel Reviews most often (75%), Claude least (45%).

Web search barely changes the picture (56% with it, 56% without), so the gap comes from how the assistants already see the category, not from one article.

Key numbers

Mention rate: 56%; Leader 87%; Share of answers that name your app at all.
First-pick rate: 10%; Leader 29%; Share of answers where your app is the first recommendation.
Average position: 3.0; Best in category 2.4; Where your app sits in the list when it does appear. Lower is better.
Share of voice: 12.3%; Leader 19.1%; Your recommendations as a share of all recommendations in the category.

Share of voice

Every app the assistants recommended for these questions, ranked. 3 of them were not on the starting competitor list; AppNod found them in the answers.

1 Kudos Reviews 19.1%
2 Snapshot Reviews 18.0%
3 Fieldnote Reviews 14.1%
4 Pinwheel Reviews your app 12.3%
5 Tally Reviews 8.4%
6 Waxseal Reviews 7.8%
7 Breeze Reviews 5.4%
8 Vouchly found 4.7%
9 Toolbelt Suite found 4.0%
10 Ripple Reviews 3.5%
11 Sprout Suite found 2.6%

By assistant

Assistant	Mention rate	First pick	Avg position	Your rank	Leader
ChatGPT	49%	9%	2.9	4 of 11	Kudos Reviews 23%
Claude	45%	7%	3.0	4 of 11	Snapshot Reviews 22%
Gemini	75%	13%	3.1	4 of 11	Kudos Reviews 17%

Web search on vs off

Web search on

Mention rate: 56%
First pick: 10%
Share of voice: 12.4%
Rank: 4 of 11

Leader: Kudos Reviews 19.5%

Web search off

Mention rate: 56%
First pick: 10%
Share of voice: 12.2%
Rank: 4 of 11

Leader: Kudos Reviews 18.7%

Searching the web moves Pinwheel Reviews by 1 point. Where you stand comes from what the assistants already believe about the category, so the fix is long-lived coverage, not one new article.

Weakest question types

Mention rate for Pinwheel Reviews by the kind of question the merchant asked, lowest first.

Specific integrations51%
5 questions · leader Kudos Reviews
Needs it live fast51%
4 questions · leader Snapshot Reviews
On a budget53%
5 questions · leader Snapshot Reviews
Switching apps54%
4 questions · leader Kudos Reviews

Why competitors win

Three questions where Pinwheel Reviews lost, what the winner had that it did not, and the fix.

Not shortlisted Needs it live fast

Black Friday is three weeks out and my Shopify home fragrance store still has no reviews showing anywhere. What can I install today that will be collecting and displaying reviews by the weekend without a developer?

Winner: Kudos Reviews first pick in 5 of 18
Your app: Pinwheel Reviews named in 8 of 18

Why Kudos Reviews winsKudos Reviews wins here because the answer frames the merchant's problem as a budget problem, and Kudos Reviews is described as having a free or near-free entry tier. Pinwheel Reviews is never framed as the cheap option, so it does not get considered.

What to fixPublish a head-to-head comparison page against Kudos Reviews and make sure the listing's first two lines answer the exact question in this prompt.

Sources cited for Kudos Reviews

App Store listing
reddit.com/r/shopify
Kudos website

Not shortlisted On a budget

cheap review app suggestions for shopify, electronics accessories, ~400 orders/mo. needs to cope with a big catalogue (2k skus)

Winner: Snapshot Reviews first pick in 5 of 18
Your app: Pinwheel Reviews named in 9 of 18

Why Snapshot Reviews winsSnapshot Reviews gets the slot because the merchant mentioned their store type, and Snapshot Reviews has category-specific case studies that the model has clearly absorbed. Pinwheel Reviews has no such vertical proof to cite.

What to fixThe citations here are all third-party listicles. Getting Pinwheel Reviews ranked in those is higher leverage than any on-listing change.

Sources cited for Snapshot Reviews

App Store listing
Snapshot website
shopify.com/blog

Not shortlisted Specific integrations

Does any review app sync reviews into Meta and TikTok Shop catalogues? We sell activewear on Shopify and run a lot of paid social.

Winner: Kudos Reviews first pick in 5 of 18
Your app: Pinwheel Reviews named in 8 of 18

Why Kudos Reviews winsKudos Reviews is picked because the answer keys on "easy to set up with no developer". Kudos Reviews’ listing and docs lean hard on that phrasing; Pinwheel Reviews’ positioning talks about capability instead, which reads as heavier.

What to fixSeed vertical case studies and make the setup-time claim concrete ("live in 10 minutes, no theme edits") wherever the model is likely to read it.

Sources cited for Kudos Reviews

App Store listing
Kudos website
reddit.com/r/shopify

One answer, as the merchant saw it

Merchant askedBlack Friday is three weeks out and my Shopify home fragrance store still has no reviews showing anywhere. What can I install today that will be collecting and displaying reviews by the weekend without a developer? ChatGPT · web search on · simulated

Short answer: for most stores the choice is between Kudos and Snapshot, and it comes down to whether you want free or photo-first. Here is how I would rank them for your situation.

1. Tally — the free tier plus cheap first paid tier makes it the cheapest paid option in the category. Pricing: free plan, from $9/mo.

2. Kudos — rich snippets and Google Shopping feeds work on the free tier, which nothing else matches. Pricing: free plan, $15/mo Awesome plan.

3. Pinwheel — it is the enterprise default: SMS, loyalty and reviews under one contract with a dedicated CSM. Pricing: free tier, then ~$79/mo and up.

My pick for you: Tally. It is the least amount of work for the most result.

Pinwheel Reviews your appKudos competitor

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